It seems there is a new - and rather more unsightly - body part slowly taking over as the most popular erogenous zone.
The fashion industry has become rather taken with underarms, showing them off at every opportunity on the cover of several high-end magazines.
The fashion industry has become rather taken with underarms, showing them off at every opportunity on the cover of several high-end magazines.
Twilight star Ashley Greene stars on the December issue of FLARE, left, and model Aymeline Valade poss for the January cover of Vogue JapanModels and actresses not only have to worry about complexion, hair and nails, they now have to ensure their armpits are flawless too.
But whatever they miss, the airbrush will surely catch, as the area appears unnaturally smooth in editorials for Elle, Vogue and Harper's Bazaar among others.
Most recently, Twilight star Ashley Greene posed for the cover of Flare magazine showing hers off with pride - without so much as a blemish or a shade.
Elbow room: Victoria Beckham, James Franco and Gisele show their underarms off with pride
Slowly catching on: The trend began last year with stars including Eva Mendes, Anne Hathaway and Megan Fox
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